High-end Editorial Retouching for a Fashion & Luxury Brand
A leading fashion and lifestyle brand working across editorial campaigns, seasonal lookbooks, and digital magazines required consistently refined imagery that aligned with luxury publishing standards.
With frequent shoots, multiple photographers, and tight editorial deadlines, maintaining visual consistency was a major challenge..
The Challenge
The brand faced several critical issues:
- Inconsistent skin tones and textures across editorial spreads
- Variations in color grading between photographers and studios
- High expectations for natural-looking skin retouching
- Tight publishing deadlines with zero margin for error
- Need for magazine-ready visuals without over-processing
Every image had to feel polished yet authentic, preserving the model’s natural features while meeting editorial-quality benchmarks.
The Solution
MubyTech implemented a high-end editorial retouching workflow tailored to luxury fashion standards.
Our approach included:
- Dedicated senior retouchers with editorial expertise
- Natural skin retouching with texture preservation
- Precise color correction for print and digital consistency
- Non-destructive workflows aligned with magazine guidelines
- Multi-layer quality control before final delivery
We worked closely with the brand’s creative directors to ensure every image reflected their visual identity and storytelling intent.
Results
Elevated Editorial Quality
The final visuals met international editorial standards, suitable for luxury magazines, campaigns, and digital features.
Zero Rejections from Publishers
Every delivered image passed internal reviews and external editorial approvals without revision requests.
Improved Visual Consistency
Seasonal campaigns maintained a cohesive look across platforms, photographers, and locations.
Long-term Creative Partnership
The brand continues to rely on MubyTech for ongoing editorial retouching support.
Mubytech delivered 37,500 images every month while ensuring high quality editing with 40% cost control for Luxury Fashion Retailers
SAVED
$562,500
Savings Per Annum
450,000
Image Editing/Annum
