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Muby Tech | Why E-commerce Store Managers Need VPI: Unlocking Efficiency and Brand Consistency with the Right Vendor Partner

Why E-commerce Store Managers Need VPI: Unlocking Efficiency and Brand Consistency with the Right Vendor Partner

By David    November 16, 2024
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Why E-commerce Store Managers Need VPI: Unlocking Efficiency and Brand Consistency with the Right Vendor Partner
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In the rapidly growing e-commerce world, businesses have to maintain thorough customer engagement to achieve their targeted conversions. Well-managed product visuals or VPI, aka vendor-provided imagery, are a cornerstone for any e-commerce. The role of efficient VPI management is undeniable when it comes to a successful business.

As product catalogs grow and new channels emerge, managing a consistent visual presence across all platforms becomes hectic. However, VPI solutions for E-commerce managers can make this tough job much easier, allowing managers to keep their focus intact.

A skilled E-commerce vendor partner can ensure that product information is accurate across all platforms, professionally retouched, and uploaded on time, helping managers meet the requirements of the visual marketplace.

The right partner offering vendor-provided imagery (VPI) for E-commerce not only ensures a streamlined VPI managing approach but also reduces operational pressure, leading to better user engagement and customer satisfaction.

Why VPI Matters for E-commerce Store Managers?

To attract users, foster loyalty, and bring in conversion, the one thing that ensures the most effective outcome is Vendor Provided Imagery (VPI) for E-commerce. As per the report by Shopify, 90% of online shoppers trust visuals to judge product information accuracy and make a purchase. An Efficient VPI management system not only enhances brand value but also earns the trust of customers, leading to less return. Another report by Weebly says that 22%of online returns are done based on products appearing to be different in real life than as appeared in the image.

Apart from customer satisfaction and brand loyalty, e-commerce managers seek an optimized operation process. Efficient VPI management lets the store manager save his/ her precious time from working on brand alignment across multiple platforms, manual updation, etc. Vendor-provided imagery (VPI) for E-commerce works in an optimized approach, ensuring that images are accurately updated for every new campaign, promotion, or service launch. This not only helps managers maintain brand consistency with VPI but also helps customer retention.

Brand consistency with VPI can increase revenue by up to 23%, as projected in a study report by Lucidpress. Professional vendor-provided imagery helps brands implement a cohesive presence across various platforms, making them easily recognizable and trusted by customers.

Remaining consistent is a vital matter for E-commerce store managers, Product and brand managers, or Digital operations managers. This not only gains the trust of customers but also strengthens brand value and enhances integrity.

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Challenges in Managing VPI Without the Right Vendor Support

It can become an immense burden for e-commerce businesses opting to manage Vendor-Provided Imagery solely without any external E-commerce vendor partner. In this scenario, managers juggle optimizing operation processes, maintaining image quality, ensuring a cohesive brand image as per guidelines, etc., leading to complete mismanagement. This extra headache distracts managers from core responsibilities.

Irrelevant or inconsistent visuals directly affect customers’ purchase decisions. If a product image doesn’t align with customers’ requirements, there’s a high chance that the customer may not end up buying the item. In the continuously evolving e-commerce world, where competitors promptly update their online presence with every new event, customers’ expectations are growing rapidly, too. To fulfill customer demand and expectations, VPI solutions are the best for E-commerce managers.

The continuously increasing visual-driven customer base makes it tough for businesses with poor visual presence. Apart from affecting brand reputation, incorrect images also lead to losing a competitive edge.

These challenges can easily be covered with the help of an efficient VPI management system, letting the vendor streamline their operation, ensuring up-to-date brand visuals, and aligned brand appearance across multiple platforms. The right e-commerce vendor partner takes up the responsibility of enhancing the brand presence by offering appealing and trustworthy visuals. At the same time, the managers focus on the core responsibilities of growing the business.

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How Does the Right Vendor Partner Simplify VPI Management?

A dedicated VPI provider like Muby Tech offers enormous advantages to its partner. From offering a range of business simplifying services to ensuring consistent brand appearance across platforms, the expert team at Muby Tech takes care of it all. By utilizing the latest tools and techniques, this e-commerce vendor partner manages VPI workflow with complete efficiency. The professional experts ensure that every image meets the brand guidelines and represents the brand in the best possible way on every platform.

What makes Muby Tech the right partner is its automated functionality. The advanced automated operation ensures that every image is timely and precisely aligned with the business’s requirements. Every fluctuating challenge is seamlessly controlled by Muby Tech, ensuring a sigh of relief to the brand managers. An accurate partner will let the managers focus on the company’s growth rather than wasting time on manual image updation.

Another major advantage of choosing Muby Tech as the brand partner is its one-of-a-kind catalog management services. These include, but are not limited to, color correction, image retouching, background removal, etc. All these services are intricately customized to meet the brand’s unique set of standards. The in-depth enhancement of images elevates the visual appeal of each product, enhancing the brand’s value. This results in visually engaging images all over the platforms, ensuring an even better shopping experience.

An external vendor partner like Muby Tech, having the right expertise, lets the e-commerce managers enjoy faster turnaround time even for bulk image requests. This benefit acts as a blessing for businesses to stay high in the competition where the ever-fluctuating market demands quick image updation from time to time. Vendor-provided imagery (VPI) for E-commerce ensures that the visuals remain dynamic as per the market trend.

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Conclusion

As the saying goes, “A picture is worth a thousand words,”—but in e-commerce, it’s probably worth a thousand conversions, too! Any e-commerce business looking forward to elevating its visual impressions can reach its goal without much hassle with a dedicated partner like Muby Tech. With its vast customized services like catalog management, professional retouching, and automated updates, Muby Tech not only elevates the visual game but also ensures efficient VPI management.

We at Muby Tech are here to take some of that burden off your shoulders. After all, as an E-commerce vendor partner, it is not only our responsibility but also our core strength. Our expert team of highly skilled professionals ensures that you can focus completely on your business growth while we take care of building a brand-aligned visual experience for customers.

By MubyTech
Global Image Editing Partner

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