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Muby Tech | Why Is Image/Photo Background Removal Essential For E-Commerce Business?

Why Is Image/Photo Background Removal Essential For E-Commerce Business?

By David    July 30, 2024
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Why Is Image/Photo Background Removal Essential For E-Commerce Business?
Ecommerce Image Retouching Services

Did you know in Amazon saw a boom in the second quarter sales for its wide range of products, due to fast delivery of prime deals to ads, which fueled its profits, as compared to the previous year? The overall sales grew to 11%, from $121.2 billion to $134.4 billion. 

The E-commerce industry is very dynamic and the only thing that influences the buyer’s decision is the photos/images of the products. The quality and presentation of your product images can make or break the buyer’s decision.

One crucial aspect that is directly proportional to the impact on product presentation is image background removal. If you are starting an Ecommerce business, you need to emphasize on the quality of your product images, where each and every photo looks clean and absolutely professional. Now you would be wondering why image background removal is indispensable for ECommerce businesses. Let’s find out why.

Enhanced Product Visibility and Focus

Muby Tech | Why Is Image/Photo Background Removal Essential For E-Commerce Business?

With a total world population of 8 billion and more than 24 million online stores, you need to understand two things – one, the digital marketplace is crowded and two, your consumers have numerous options to buy the same product. Today, customers are inundated with choices, where attractive product images capture their attention and drive their buying decision.

If you have product images with no distracting backgrounds, professionally placed against a neutral or complementary backdrop, the focus of the buyer will solely remain on the product, which will turn their choice into a confirmed sale. Photo editing and image background removal not just improve the product visibility, but also enhance the  user experience and increase conversion rates.

Consistency in Branding

Online shopping allows buyers to purchase their favourite products anytime, anywhere. With this being said, it is very crucial for E-commerce businesses to establish a strong and consistent brand identity with Global Image Editing Partner.  

Image background removal helps maintain visual consistency across all products and all online platforms. This way, all your product images adhere to the brand’s style and guidelines. Whether you deal in clothing, home décor items, wellness products or even electronics, uniformity in product images reinforces brand professionalism and also strengthens your trust with customers. Moreover, it contributes to brand recognition, as well.  

outsource clipping path

Better Social Media Response & Search Visibility

Social Media has skyrocketed in the past five years. It’s not just a platform for entertainment, but also a way to reach potential customers in the fastest way possible. Same goes for SEO (Search Engine Optimization), which plays a crucial role in driving traffic to the websites.  If you want a piece of information to reach your customers, just do it online, through your website, portals, social media platforms, whats app and what not.

Optimizing your high-resolution product images with image background removal and using relevant keywords in image alt text and file names can improve your SEO rankings significantly. Good, clear and attractive high-resolution images appear prominently in search results and tend to attract more clicks and contribute to higher conversion rates.

So, if you want to position your eCommerce businesses as authoritative sources within your niche, image/photo background removal is very essential. Don’t think of photo retouching or image background removal as a cosmetic enhancement, but take it as a strategic investment for your ECommerce business.

Conclusion

In conclusion, background removal is a vital process for e-commerce businesses. It enhances product focus, ensures consistency across product listings, improves visual appeal, and boosts conversion rates. Additionally, it optimizes images for various platforms, facilitates better branding and marketing, improves website loading speeds, and simplifies image editing. By investing in high-quality, background-removed images, e-commerce businesses can create a professional and cohesive online presence that attracts and retains customers, ultimately driving sales and growth.

By MubyTech
Global Image Editing Partner

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