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Muby Tech | How Product Images Can Impact Conversion Rates?

How Product Images Can Impact Conversion Rates?

By David    July 24, 2024
Ecommerce Image Retouching Services
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How Product Images Can Impact Conversion Rates?

In the dynamic and fast-moving domain of e-commerce in 2024, the importance of images cannot be overemphasized. They play an extremely critical role in determining whether an item will be sold out easily or not. Since online buyers cannot physically feel or try the products they are planning to purchase, they tend to rely more on images.

Product pictures are not just luxury that one can opt for; they are essential elements that affect the conversion ratios. Other researchers have reported that firms with effective images in their online stores can increase their conversion rate by as much as 40 per cent. This goes a long way in supporting the importance of image in internet selling. So, if you are planning to open an e-commerce store, you should immediately start giving importance to the images that you are uploading for the various products. 

You can check out MubyTech – a company specializing in Product Photography Editing services. MubyTech knows how valuable and attractive product photos are and provides the best options for succeeding in the digital world. In this way, MubyTech ensures that the visual appeal of your product images is optimized to capture the attention of your target consumers and entice them to make a purchase. In this article, we will learn every detail about product images, how important they are, and what we should do to grab the best versions of product images.

The Importance of High-Quality Product Images

In online shopping, the quality of first impressions definitely leaves a really long-lasting impression. If a customer is viewing a product, the first thing they see is an image of the product, and then they notice its name. So you can understand how important product images are! A good image can help capture the viewer’s attention, create the feeling of wanting the product, and give trust.  

This makes E-commerce Photo Editing one of the most demanded actions before uploading any inventory online. On the other hand, a low-quality photo may repel potential buyers, even if the product is of high quality. So, think twice before uploading your product image, as your product’s quality will also be judged by these images themselves!

According to research, 75 per cent of consumers who shop online place much emphasis on product photos when making a purchase. This is quite understandable given that customers are able to easily visualize the product, get a clue of its aspects and features, and therefore make the necessary purchase with confidence. Clear product images eliminate probabilities of confusion and doubt affecting consumers’ purchase decisions and ultimately contribute to increased conversion rates and lower return rates.

The Fashion Photo Editing Services provided by MubyTech will not only help make the product images clearer and more attractive but also more professional and trustworthy. In this way, MubyTech enables you to brand yourself and make strong and appealing images that are appealing to clients and will help sell your products.

Key Elements of Effective Product Images

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The Power of Product Tagging in E-Commerce

Some of the features that are recognizable to make the right and effective product images are as follows:

1. High Resolution and Clarity

Product images with large dimensions give the customers a clear understanding of the small aspects of a given product that could help them determine its quality and usefulness. Images that are blurry or pixelated can leave a bad impression on potential customers, meaning that the business will lose potential sales. MubyTech also makes a point of making sure that all the products they have posted have very clear pictures for the customers to get a very clear picture of what they are ordering.

2. Proper Lighting and Background

Lighting could be described as one of the most critical elements in product photography. This leads to making the product more attractive or appealing because good lighting enhances the visibility of features, colour, and texture of the product. This way, the background must be free from any distractions or unnecessary ornamentation to avoid any unnecessary distractions from the product. MubyTech’s editing services help make the necessary alterations to the setting and eliminate those background elements that are unhelpful in showcasing your products.

3. Consistency Across All Product Images

Product images taken at different times of the day, in different places, and from different angles disrupt the continuity of the online store and impact the professionalism of the store’s appearance. This aids in brand creation since your store has a favourable look and feel, which makes it more credible to potential buyers. It also ensures a standardized appearance when presenting your products, as seen in MubyTech below.

4. Use of Multiple Angles and Detailed Close-Ups

Rotating the product, taking pictures of its various sides, and touching upon the main characteristics of the product helps the customer understand everything. This reduces the level of risk and uncertainty and makes it easier for a consumer to go ahead and place an order. Taking advantage of tracking and stabilization to achieve smooth transitions between different shots and improving the look of close-up footage, MubyTech’s editing provides your customers with a round view of an item.

5. Importance of Accurate Color Representation

This is because when a product is manufactured, it must look like the picture where it was first depicted in order to be of great value. Speaking of colour matching, even minor inconsistencies can cause customer complaints and product returns. Color correction at MubyTech helps you avoid a loss-making scenario where a customer returns products because of a bad color choice due to the poor image quality of your product images.

Muby Tech | How Product Images Can Impact Conversion Rates?

Tips to Improve Your Product Images

When uploading your product images, follow the tips mentioned below, and you will see how amazing the results can be!

1. Invest in professional photography.

You should know that it is highly important to hire a professional photographer who can take good photos of your products and have experience in Product Photo Retouching. They also have the resources and experience to make sure that your products are captured in the best manner.

They understand the angles, lighting, and composition necessary to make your products look as good as new.

If one cannot afford to hire a professional, then he or she should consider buying a good camera and quality lighting. Make sure to have a clean and well-lit environment for photography..

Aim to have a proper place and angle for taking photos to avoid changing settings frequently. For product photography, you can use a lightbox or a light tent, which gives a better and more even light than traditional lamps and avoids casting harsh shadows.

2. Use professional Photo editing services.

It is important to remember that there are many different ways available to edit your images and make them more appealing and persuasive. MubyTech provides all types of photo editing services that can help you enhance your product images in many ways.

For more complex editing, one could consider the services of professional editors such as MubyTech. These services include erasing the background of your photos, adjusting the colour balance, and creating and adding shadows or even reflections to your products.

An erasing tool can be employed to delete any flaw or unimportant part of the selected picture.

Set the white balance to get the right colours in the video file.

After producing the rudimentary image, sharpening filters are applied to improve the sharpness and details of the product.

3. Optimize images for different devices and platforms.

Use Professional Photo Retouching and ensure that the pictures you use are clear and suitable for viewing on desktop computers, laptops, tablets, and smartphones alike. This includes a choice of image dimensions and image quality to make this display fast to load.

Employ methods such as scaling and different resource-loading techniques depending on the size and resolution of the screen being used.

Optimise images to reduce overall loading time and impact page speed. This can be done with programs like TinyPNG or JPEGmini.

4. Regularly update and refresh product images.

When uploading your images, ensure you optimize them according to the needs of the various sites.  Regularly updating your images can help you stay ahead of trends and maintain customer interest.

Schedule regular reviews of your product images to ensure they are up to date.

Replace outdated images with new ones that reflect any changes in product design or packaging.

Muby Tech | How Product Images Can Impact Conversion Rates?

5. A/B Test Different Images

Try any image and see which catches the attention of the audience or customers the most. A/B testing involves comparing two web pages to determine which is better when it comes to conversion rates. Use Photo Editing Services to create various versions of an image and find out which gives better results.

Analytical data can be used to measure the effectiveness of various images and understand which ones are popular and which ones lead to sales.

Choose any one of the variables to be examined; it could be image style, background, angle, and so on.

Make two versions of your product page with two different images.

Ensure that the test has been on long enough to obtain the relevant results.

The final step is to evaluate the effectiveness of different image versions in terms of clicks, conversions, and, of course, sales figures.

Move forward with the winning image. Further tests are also advised to be conducted constantly to improve the image.

Conclusion

Products should be presented well on the site to increase the chances of a client purchasing the product in e-commerce. These convey initial conception about the products, establish credibility, and generate comprehensive perspectives about the products, which, in turn, have a positive impact on the shopping experience. Thus, by investing in professional photography, utilizing the opportunities of proficient image enhancement, providing responsive images, updating commonly displayed product images, as well as applying the A/B test on images, it is possible to implement considerable improvements in the sphere of product presentation and, therefore, increase conversion rates.

Analyze your current product images and find out what can be changed. A change in such details matters can drastically alter how customers view your products or even your company. Clear, large, and regularly arranged pictures give people confidence in the quality of your online store.

MubyTech responds to clients seeking more professional product images by providing professional photo retouching services. Thus, with MubyTech, you can be guaranteed high-quality, professional, and beautiful pictures of the products that will attract more buyers. Do not turn down a chance to upgrade your product images and increase your conversions.

Come to MubyTech right now and capture better edited and retouched images of your products and increase your chances of conversion. Maximize your e-commerce value by using great quality & attractive product images.

By MubyTech
Global Image Editing Partner

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