From Image To Sales-Worthy Image, How Mubytech does it?
Table of Contents
From Image To Sales-Worthy Image, How Mubytech does it?
1.1. Planning
1.2. Image Clipping Service
1.3. Colour Correction
1.4. Imperfection Removal
1.5. Distraction Cropping
1.6. Ghost Mannequin
1.7. 3D Images Stitching
1.8. Batch Editing for Efficiency
1.9. Photo Optimisation
By 2023, it is estimated that a whopping 22% of retail sales will be via ecommerce. Research also clearly shows that more than 50% of prospective customers judge the quality of products on an ecommerce site by the quality of the product photographs. These two sentences are sufficient to provide a very strong case for e-tailers to invest in good product photography and, more importantly, professional image editing services.
While photo retouching services require expertise, experience and editing softwares, knowing the process of converting an image into an ecommerce-worthy one will help you distinguish good images from the not-so-good ones. Here is the standard portion of the process that experts at Mubytech adopt.
- Planning – Before beginning any project, Mubytech first plans the work and then works the plan. Based on the images provided for photo retouching services, the technical aspects and creative aspects of the work are determined. The latest trends in product photography are then incorporated and cutting edge tools are used to implement the project.
- Image Clipping Service – Background removal is a key ingredient in creating a sales-worthy image. It has now become the minimum standard for ecommerce photos. Mubytech uses the magic wand tool, pen tool and marquee tool along with several masking techniques to separate the subject from its background. The specialised photo clipping path service techniques developed in-house will ensure perfect product images.
- Colour Correction – Though every image clipping service provider claims to do it, colour correction is often complicated and involves multiple tools and techniques. But when it is done well, it eliminates the need to photograph all the colour variants of a particular product. Once the colour is changed, Mubytech improves the tone, vibrancy, contrast, exposure, saturation and other parameters to make the product stand out.
- Imperfection Removal – It is nearly impossible to do photography in sterile conditions. Thus, removing dust and other artefacts from product images is the bread and butter for image editing services. Mubytech uses advanced tools that include clone stamping, patching and healing brush along with dust and scratch removal filters based on the unique cleaning requirements of each photo.
- Distraction Cropping – Cropping is the easiest, fastest and most economical way of focusing attention on the subject of the photo, especially when the clipping path service isn’t being done. This process gets rid of all distracting elements in the background and foreground without affecting the overall quality of the image. It usually takes a few seconds to do it but has to be done with an aesthetic eye.
- Ghost Mannequin – When it comes to apparel photography, mannequins are used to depict the exact shape and size of products so that potential customers get a clear understanding. However, the mannequins themselves could potentially become distractions on an ecommerce site. To extract the benefits of the mannequins without the disadvantages, Mubytech uses the ghost mannequin effect so that the images show the perfect shapes and dimensions of the apparel. The photo retouching services will combine multiple images while removing the model (or mannequin) through a combination of editing tools and techniques.
- 3D Images Stitching – Among the chief disadvantages of an ecommerce site is the inability to depict truly 3D objects in a 2D space. That can be overcome using 3D photography to shoot the product in 360 degrees. The illusion of 3 dimensions works very well on websites but each image that constitutes the illusion needs to have the exact same treatment. Else, the illusion breaks down. Mubytech ensures consistently perfect images which the photo-maker software can use to build a 3D image of the product on the site.
- Batch Editing for Efficiency – A visual consistency and uniformity across all images on an online store is a must to develop trust and confidence in the customer. Achieving the exact colour temperature, contrast, white balance, exposure and other parameters across hundreds of images is a difficult task if done manually and individually. Mubytech intelligently uses batch editing and processing because of which it is able to turnover 5000+ photos overnight!
- Photo Optimisation – All the photos will finally rest on the website. In the quest for high quality of the images, the website load times should not get drastically affected. Based on the dimensions required on the website, Mubytech will optimise each and every photo as part of its image editing services to ensure the maximum quality in the minimum file size possible.
As stated in the beginning, these points are all part of the ‘standard’ workflow at Mubytech. Each client, brand and product requires some specific customisations that are comprehensively accommodated in the photo retouching services. And there is also a liaisoning team member available on call 24×7 for urgent and critical requirements. Experience the professionalism and creative expertise of the specialists at Mubytech. Contact us today with your requirements and avail yourself of a free sample of our work.
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From Image To Sales-Worthy Image, How Mubytech does it?
Table of Contents
From Image To Sales-Worthy Image, How Mubytech does it?
1.1. Planning
1.2. Image Clipping Service
1.3. Colour Correction
1.4. Imperfection Removal
1.5. Distraction Cropping
1.6. Ghost Mannequin
1.7. 3D Images Stitching
1.8. Batch Editing for Efficiency
1.9. Photo Optimisation
By 2023, it is estimated that a whopping 22% of retail sales will be via ecommerce. Research also clearly shows that more than 50% of prospective customers judge the quality of products on an ecommerce site by the quality of the product photographs. These two sentences are sufficient to provide a very strong case for e-tailers to invest in good product photography and, more importantly, professional image editing services.
While photo retouching services require expertise, experience and editing softwares, knowing the process of converting an image into an ecommerce-worthy one will help you distinguish good images from the not-so-good ones. Here is the standard portion of the process that experts at Mubytech adopt.
- Planning – Before beginning any project, Mubytech first plans the work and then works the plan. Based on the images provided for photo retouching services, the technical aspects and creative aspects of the work are determined. The latest trends in product photography are then incorporated and cutting edge tools are used to implement the project.
- Image Clipping Service – Background removal is a key ingredient in creating a sales-worthy image. It has now become the minimum standard for ecommerce photos. Mubytech uses the magic wand tool, pen tool and marquee tool along with several masking techniques to separate the subject from its background. The specialised photo clipping path service techniques developed in-house will ensure perfect product images.
- Colour Correction – Though every image clipping service provider claims to do it, colour correction is often complicated and involves multiple tools and techniques. But when it is done well, it eliminates the need to photograph all the colour variants of a particular product. Once the colour is changed, Mubytech improves the tone, vibrancy, contrast, exposure, saturation and other parameters to make the product stand out.
- Imperfection Removal – It is nearly impossible to do photography in sterile conditions. Thus, removing dust and other artefacts from product images is the bread and butter for image editing services. Mubytech uses advanced tools that include clone stamping, patching and healing brush along with dust and scratch removal filters based on the unique cleaning requirements of each photo.
- Distraction Cropping – Cropping is the easiest, fastest and most economical way of focusing attention on the subject of the photo, especially when the clipping path service isn’t being done. This process gets rid of all distracting elements in the background and foreground without affecting the overall quality of the image. It usually takes a few seconds to do it but has to be done with an aesthetic eye.
- Ghost Mannequin – When it comes to apparel photography, mannequins are used to depict the exact shape and size of products so that potential customers get a clear understanding. However, the mannequins themselves could potentially become distractions on an ecommerce site. To extract the benefits of the mannequins without the disadvantages, Mubytech uses the ghost mannequin effect so that the images show the perfect shapes and dimensions of the apparel. The photo retouching services will combine multiple images while removing the model (or mannequin) through a combination of editing tools and techniques.
- 3D Images Stitching – Among the chief disadvantages of an ecommerce site is the inability to depict truly 3D objects in a 2D space. That can be overcome using 3D photography to shoot the product in 360 degrees. The illusion of 3 dimensions works very well on websites but each image that constitutes the illusion needs to have the exact same treatment. Else, the illusion breaks down. Mubytech ensures consistently perfect images which the photo-maker software can use to build a 3D image of the product on the site.
- Batch Editing for Efficiency – A visual consistency and uniformity across all images on an online store is a must to develop trust and confidence in the customer. Achieving the exact colour temperature, contrast, white balance, exposure and other parameters across hundreds of images is a difficult task if done manually and individually. Mubytech intelligently uses batch editing and processing because of which it is able to turnover 5000+ photos overnight!
- Photo Optimisation – All the photos will finally rest on the website. In the quest for high quality of the images, the website load times should not get drastically affected. Based on the dimensions required on the website, Mubytech will optimise each and every photo as part of its image editing services to ensure the maximum quality in the minimum file size possible.
As stated in the beginning, these points are all part of the ‘standard’ workflow at Mubytech. Each client, brand and product requires some specific customisations that are comprehensively accommodated in the photo retouching services. And there is also a liaisoning team member available on call 24×7 for urgent and critical requirements. Experience the professionalism and creative expertise of the specialists at Mubytech. Contact us today with your requirements and avail yourself of a free sample of our work.
By MubyTech
Global Image Editing Partner
Global Image Editing Partner