E-commerce Visual Trend: Utilising Data for E-Commerce Post-Production
Over 30% of the world’s population, a whopping 2.71 billion people will be shopping online in 2024 according to Oberlo. This trend and pace is set to increase by at least 3% every passing year. These statistics are a clear indication of the overwhelming importance of e-commerce.
Online Dasher reports that 75% of online shoppers rely on product photos to make their purchase decisions. There, high-quality product photos have an amazing 94% higher conversion rate than low-quality photos! These statistics are a clear indication of the overwhelming importance of high quality images in e-commerce.
If those facts by themselves aren’t enough to convince you on the importance of investing in photo editing for e-commerce, here is an e-commerce visual trend report to help!
E-commerce Visual Trend Report for 2024
E-commerce is rapidly evolving. However, despite all the trends, what is constant is the fact that visuals are the linchpin for consumer engagement and brand perception. Here are some emerging trends for pictures/photos and how you can leverage the same for your brand or business.
- Focus on Authenticity: Consumers are no longer swayed by marketing gimmicks. They see through it all and seek genuine connections. Visuals that show real-life imperfections and diverse experiences resonate with them more strongly. That has given rise to another trend of brands leveraging user-generated content (UGC).Therefore, you should incorporate successful aspects of UGC into your photo editing for e-commerce. This might involve emulating styles or compositions that resonate well with your audience. It is also a strong nudge to not over-edit images but retain their authenticity.
- Experiences get Immersive: Augmented reality (AR) and virtual reality (VR) have provided superpowers to e-commerce platforms! They now allow consumers to virtually try on products or visualise them in real-world settings before making the actual purchase. Customers appreciate these features to view products 360-degree.Therefore, you should try to be an early adopter of these immersive technologies and get the first mover advantage. However, the rate of evolution makes it impractical to do these via inhouse product image editing. It would be pragmatic to invest in a professional e-commerce post-production company.
- Sustainability & Ethics for Imagery: Consumers respond positively to eco-conscious imagery, fostering a sense of responsibility and shared values. Diverse and inclusive visuals challenge traditional norms, reflecting society’s embrace of authenticity and representation.What this tells you is that you must implement changes in post-production to address common concerns or highlight appreciated features. Prioritise e-commerce post-production efforts on products with higher conversion rates.
- Interactive Storytelling: Customers do not want to see images; they want to see stories! Videos and images synergise with the text to tell stories which resonate with consumers on a deeper level. This content seamlessly transforms into commerce and helps consumers make instant purchasing decisions.You will thus have to tailor e-commerce post-production edits based on the story you are telling. The way you say it might differ for different customer segments. For example, the colours, backgrounds, or styles will need to align with specific audience tastes.
- Hyper Personalization: Artificial intelligence and machine learning have taken personalisation to stratospheric heights. Thus, data is converted into information at unimaginable speeds. Data segmentation guides visual strategies. Specific visuals cater to distinct consumer segments, optimising engagement and conversion rates.As a brand, you will need to integrate insights from these algorithms to automate aspects of e-commerce post-production. For instance, you could automate background removal or colour correction based on algorithms trained on successful visual patterns.
Statistics Give a Clear Direction
What the e-commerce visual trend report points at is the critical importance for brands and businesses to partner with reputed e-commerce post-production companies like Mubytech. Here are some more data and statistics that will make it amply clear.
- The biggest challenge that companies face when it comes to product image editing is producing consistently high-quality images. An equally big challenge is scaling the content production. Nearly half of those surveyed by Pixelz stated these two as their biggest challenges. Nearly 16% complained of burgeoning costs whereas another 16% complained about difficulties in administering e-commerce post production and inefficient workflows.
- 46% of the respondents in the Pixelz surveystated that they do product image editing on a daily basis. Another 23% do so on a weekly basis whereas nearly 16% do so on a monthly basis. This means that almost 84% of those surveyed very regularly do product image editing.
- Interestingly, the most common type of photo editing for e-commerce is the product on white background and this forms nearly 40% of the requirements! The next three major types include shots capturing details, lifestyle photos and editorial photos. In all these types of product images, it is critical to capture all the details and highlight them to accentuate the product.
- When it comes to quantities, research shows that nearly 31% of the businesses edit and process between 50,000 to 250,000 images per year. That is a fairly large number and it translates into almost 135 images per day for e-commerce post-production.
- The level of engagement with AR/VR products is double the normal but only 1% of retailers have incorporated AR in their operations.
All these point towards the need for an experienced, expert, efficient and effective product image editingpartner that can consistently provide high-quality images in large numbers at affordable rates. This partner should be well-invested in cutting-edge technologies and techniques for product image editing.
As a distinguished industry leader, Mubytech has earned a solid reputation for providing trusted and superior image-editing services tailored to meet your e-commerce post production requirements. With a commitment to excellence, the team ensures a seamless fusion of quality and efficiency, delivering visually stunning content that enhances your brand identity. Our swift turnaround times and competitive rates make us the preferred choice for businesses seeking professional and cost-effective image-editing solutions. Partner with us for a visual transformation that not only meets but exceeds your expectations, solidifying our position as your reliable ally in the dynamic world of e-commerce visuals.
FAQs:
- 1. How do you optimise the same images for different platforms and devices?
It is critical to understand the nuances and requirements of different platforms. The same image has to be resized and edited to maintain consistency in the viewing experience. This further involves image compression techniques and optimising image formats in such a way that there is a fine balance between quality and file size. Images meant for social media have to be tailored for maximum
- 2. What are the different industries for which Mubytech can provide specialised post production services?
Mubytech has many years of experience dealing with different industries. We combine industry-specific knowledge with your branding guidelines meticulously while offering our comprehensive services that include retouching, colour correction, background removal, quality enhancement and e-commerce optimisation. The range of industries we have served so far covers healthcare, automotive, real estate, fashion, beauty, architecture, travel, hospitality, technology, food & beverage etc.
- 3. Can you share examples of successful collaborations where your post-production expertise significantly enhanced visual appeal and customer engagement?
We have numerous success stories where our post-production expertise has played a pivotal role in enhancing visual appeal and driving customer engagement. Our collaborative efforts with multiple industries have consistently resulted in visually stunning content that resonates with target audiences. These can be seen in the testimonials. Confidentiality agreements prevent us from disclosing specific client details.
- 4. How does your image post-production company ensure high-quality edits that stand out in the competitive market?
It is a combination of cutting-edge techniques and top-class talent reinforced with AI and automation technologies! Our team of experienced professionals meticulously follows industry best practices, leveraging creative insights to deliver visually compelling results. Rigorous quality control measures are in place to maintain consistency and meet the highest standards. By staying abreast of industry trends and employing innovative approaches, we consistently produce edits that not only meet but exceed the expectations of our clients in the dynamic and competitive market.
By MubyTech
Global Image Editing Partner
Global Image Editing Partner