Boosting Customer Trust - The Role of Ecommerce Product Photo Editing For High-Quality Images
Winning the customers’ trust is precious for any business, especially for an ecommerce business that lacks physical touchpoints. It is this trust which serves as the foundation and allows customers to part with their hard-earned income for goods and services. Thus, trust is one of the most essential forms of brand equity a business can have.
So how do you build an ecommerce store of this foundational brand equity? Harvard Business Review, in its issue dated May 2020, has identified three key drivers of trust. They are brand authenticity, brand logic, and brand empathy. Trust tends to be established when the customers completely believe they are engaging with the genuine representation of a brand (authenticity), when they have confidence in the brand’s judgement and competence (logic), and when they sense that the brand has genuine concern for their well-being (empathy). If and when this trust is eroded, it can typically be attributed to a breakdown in one or more of these three drivers.
Since images are a very critical component of an ecommerce store, they will have to convey authenticity, logic and empathy that the customers resonate with. And that is why you need to get yourself an ecommerce product image editing company that can do this for you.
Benefits that accrue from employing an ecommerce product image editing company
Employing a top notch ecommerce product photo retouching services provider helps to keep your product pictures on point for all the 3 key drivers identified. Such images convey the brand’s authenticity, logical approach and empathy as explained below.
- Conveying Brand’s Authenticity: Authenticity is the quality of being genuine or real or true to one’s original nature. It is about being honest and frank which customers find refreshing and inspiring. Ecommerce product retouching ensures that the product appears as is without any defects on one hand and without unnatural embellishments on the other.
- Conveying Brand’s Logical Approach: While the brand image is an emotional connection for the customers, it is built through a logical approach. This approach is what reduces uncertainty and quells the dissonance faced by customers. Professional ecommerce product photo editing ensures that your product images retain their touch with reality even while presenting them even in fantasy settings.
- Conveying Brand’s Empathy: It is very reassuring for the customers to know that the brand thinks from their point of view, in their shoes. The images used on the ecommerce site need to reflect this empathy. Positive User Experience: A report by Forrester Research states that a well-designed user interface could raise a website’s conversion rate by up to 200%. Not only do the images have to be visually appealing but the ecommerce product retouching has to ensure that they meet the technical specifications to contribute to a positive user experience as well.
Accurate Representation: When it comes to making purchases, 50% of online shoppers, according to Forbes, believe that large, high-quality product images are more important than product descriptions, ratings, and reviews. You cannot ignore this powerful statistic which clearly highlights the importance of accurate representation in building trust and authenticity. Ecommerce product retouching, with the correct colours, textures and perspective plays a pivotal role in conveying the authenticity of a brand by providing consumers with a true and detailed representation of products.
Professionalism and Credibility: It has been an established fact that product pages with photos received a whopping 95% more organic traffic. In fact, research shows that 75% of shoppers online depend largely on images to make their purchase decisions! This highlights the significant impact of ecommerce product photo retouching services on establishing a brand’s credibility and professionalism in the eyes of the consumer. While the customers are unable to hold the product in hand, they must be able to hold it in their minds through your images!
Brand Differentiation: The human brain is known to process images and visuals within just 13 milliseconds of viewing them. That is some awesome speed! It is definitely much, much faster than reading text. This biological fact emphasises the role of visually appealing content to showcase the brand’s commitment. Ecommerce product photo editing achieves image excellence and helps your brand in differentiation in a competitive market. Visually superior content thus sets your brand apart, contributing to its authenticity.
Transparency and Reduced Uncertainty: While quality of images used is of paramount importance, the quantity also is important in giving the customers a clear picture. Showing the products in various angles, with the interiors and any other features that are important makes a huge difference. That is why 360-degree product photography has been known to increase potential buyers’ online duration from 32% to 50%! And when it comes to large volumes of images, the expertise and experience of a professional ecommerce product image editing company like Mubytech will come in handy.
Consistency Across Platforms: Another logical challenge for the brand is to maintain consistency of the images across platforms This definitely demonstrates a logical and structured approach to brand presentation. According to a report by Lucidpress, consistent brand presentation across all platforms can increase revenue by up to 23%. This statistic underscores the logical connection between visual consistency and positive business outcomes, making it a crucial aspect of brand strategy.
Reduced Risk of Returns: Utilising multiple product photos in online store listings goes beyond merely capturing the true appearance and feel of items. Another compelling reason to feature more than one product image is its direct impact on return rates, a factor that carries significant costs for retailers. Surprisingly, 22% of shoppers initiate returns due to disparities between the online product photos and the actual appearance of the purchased items. By integrating additional product images from the ecommerce product image editing company, the buying experience is enhanced, enabling customers to form more accurate expectations about the real-life appearance of the product and consequently reducing the likelihood of returns.
A Powerful First Impression: According to a study by Google, the world’s foremost search engine giant, it takes about just 50 milliseconds (0.05 seconds) for users to form an opinion about a website or ecommerce site. No points for guessing that high-quality images crafted by tasteful ecommerce product photo editing are necessary for this.
Shareability and Social Proof: According to a survey by Stackla, 79% of consumers say user-generated content highly impacts their purchasing decisions. Consumers sharing visually appealing products on social media and user-generated content featuring high-quality images contribute to social proof, reflecting the brand’s empathetic connection with its audience.
The role of high-quality images in ecommerce to boost customer trust can hardly be overemphasised. Begin by investing in trust by investing in a partner ecommerce product image editing company like Mubytech. Try them once, you will never have to try anyone else again!
By MubyTech
Global Image Editing Partner
Global Image Editing Partner